If you’ve decided to create your own blog or website then you are going to have to start thinking about the web hosting company you are going to use. People often go for the cheapest hosting platforms without putting too much thought into their decision.
By doing so, you’re increasing your security risks and potentially increasing your chances of having to spend more money in the future. We’re going to tell you about the importance and benefits of good hosting.
What Is Web Hosting
If you’re new to the online world and you haven’t owned a website in the past, you may not know what a web host is.
A web host is a server that keeps all your website’s files safely stored for you. There are numerous types of web hosting, but here are the three main types we’ll look at:
- Shared web hosting
- Dedicated web hosting
- Cloud hosting
Shared web hosting is the most common type used. It essentially means that other peoples’ websites are saved on the same server as yours.
Dedicated web hosting offers you more speed as you’ll be the only website on the server. Finally, cloud hosting is the most reliable as when the cloud hosting fails, another will jump in to save the day meaning your website will never go offline.
The Importance Of Good Web Hosting
Choosing the wrong web hosting company for your website can have some very detrimental effects on your brand’s reputation. It can also stop you from generating as much revenue as you may have originally hoped.
Here are four key reasons why choosing the best web hosting is crucial:
1- Increase Revenue
If you choose an unreliable web hosting company, you’ll be facing a lot of down time, meaning that your website will spend more time offline than online, thus having a serious impact on your brand’s revenue. Aside from losing money, you may also lose loyal customers.
2- Faster Loading Times
People don’t like waiting for websites to load. In fact, research shows that more than 40% of people give up on a website if it doesn’t load within 3 seconds.2 The best web hosts offer fast loading times, lowering your bounce rate, and increasing your customer base.
3- Higher Search Engine Rankings
By choosing a reliable hosting platform, you won’t have to worry about your search engine ranking, which will be largely affected if you opt for a host that is down a lot of the time. The more your website is offline, the more search engines will penalize your website’s ranking.
4- Increased Security
Websites get hacked. While this is inevitable, there is a lot you can do to keep all your data safe.
While it is important you take on the responsibility of backing up your content yourself, you should also opt for a web hosting company that backs up your information on a remote server so that it can be restored easily if anything happens.
What To Look Out For In Your Web Hosting Company
You now know why it’s so important to choose the best web host, but let’s check out some features you should look out for when choosing one for your website:
Around The Clock Support
Launching your own website can be daunting so choosing a web host that offers around the clock support is essential.
You must also look at the form of support it offers, i.e. chat, email, phone, etc. If you don’t feel comfortable talking on the phone, then opting for a web hosting company that only offers phone support could be problematic.
Associated Email Address
To make your new business venture look as professional as possible, you want to have a business email address that is associated with your domain name. Check that your web hosting company includes email in its packages. Some even offer features such as spam control.
A good reputation is everything and web hosting is no different. Aside from looking at downtime statistics, look at the various services the web hosting company offers, and do some research into what customers truly think about them.
Room For Growth
Your company and brand are likely to grow and as a result, so will your website. If your web host can’t offer you any room to grow, you may want to look elsewhere.
Make sure you can upgrade your account easily and that your host offers you the ability to upscale your package for additional storage.
Choosing the best web host right from the beginning will save you a lot of heartache in the long run.
Platforms such as Bluehost offer business owners the chance to choose between not only a variety of different hosting types, but also packages which range from just under $4 and approximately $14 a month, depending on your needs.
All of these offer different space, bandwidth, email, domain, and marketing offers. Plus, Bluehost is among the most reputable and best web hosts in the industry today.
NOTE: At Earlybirdguide we believe in transparency. If you sign up with Bluehost using our referral link, we will earn a small commission at no extra cost to you (in fact, you will save money and get a free domain). We would get this commission for recommending just about any WordPress hosting company, but we only recommend products that we use personally use and believe will add value to our readers.